Ideas, autopilot and tests
Siren's ideas
Every morning Siren reads each campaign she runs and writes down what she would change, with the numbers that led her there:
- Pause an ad that has spent real money with no clicks.
- Move money from a campaign whose clicks cost too much to one whose clicks cost the least.
- Make a fresh version of an ad people have stopped clicking. It costs credits like any new ad and lands as a draft.
Approve an idea and it applies; it leaves the list. Press Not now and she won't raise the same idea for that campaign for three days. Campaigns you made yourself in Ads Manager show on the page but Siren changes nothing on them until you press Let Siren manage it.
Autopilot (Scale)
On Scale you can let Siren apply the small ideas herself. Turn it on under Caps (you need your own caps saved first). With autopilot on, Siren may:
- pause an ad that clearly isn't working, and
- move a campaign's budget up or down by up to 20%, at most once every three days for that campaign,
always inside your caps. Anything bigger still waits for your yes. Every change is marked On its own in Activity and listed in the daily note. If the workspace moves below Scale, the switch stays where you left it, but Siren stops acting until you're back on Scale. Siren can't turn autopilot on for you, from the chat or from an agent.
Split tests
Ask for a test ("test three hooks and keep the winner") or open Tests. A test is two or three versions that differ in one thing: the opening, or the words. Each version gets its own ad set and an even share of one budget, so they're seen evenly. The rule for the winner is set before any money moves.
Siren calls the test when the numbers are clear, with each version's rate and how sure she is, and suggests pausing the others. If no version wins by the end, she says so and suggests stopping the test. Every verdict stays on Tests, and new plans lean on what won.