Ads. Siren runs your ad account
Siren runs ads on your own ad account. You tell her what to advertise in one line. She writes the plan, makes the videos and ad creatives in your brand, sets everything up on the platform paused, and turns it on when you say go. Then she reads the numbers every day and tells you what she would change.
Ads come with Pro and Scale. The money you spend on ads is billed by the platform to your own card. Siren never holds it and can't add to it.
What you need
- A Pro or Scale workspace, with Brand DNA filled in and your website in it. Ads link to your site.
- A Meta ad account, and a Facebook Page for the ads to run as.
- A few minutes for the first setup. After that, one line is enough.
Set it up
- Open Ads in the dashboard and press Connect Meta. Sign in with Facebook and allow the ads permissions. Siren lists your ad accounts.
- Pick the ad account Siren should run. Only picked accounts are touched.
- Open Caps and set what Siren can never pass: a daily cap and a monthly cap, across every platform. Until you save your own, Siren uses $20 a day and $300 a month.
Your first campaign
Open Ask Siren on the Ads page (or the chat on Campaigns) and say what you want, the way you would to a person:
Get sign-ups from small software teams in the US, $15 a day for a week.
Siren answers with a plan: the goal, the budget inside your caps, who sees it, where, and each ad with its words counted against the platform's limits. Change anything by saying so. When it's right, press Make these ads. Making them uses your credits, the same as making any video or ad creative.
When every ad is ready, Send to Meta. The campaign, its ad sets and its ads all land paused. Nothing spends yet.
To turn it on, press Go live on the card. It shows what it costs a day, the most it can spend this month, and your caps. Your tap is the only thing that turns ads on. The campaign's days count from that moment.
Every day after
- Pausing is one tap, from the Ads page or by asking Siren ("pause everything"). It's always allowed and never asks twice.
- Siren's ideas. Each morning Siren reads the numbers and suggests changes: pause an ad nobody clicks, move money from a costly campaign to a cheaper one, make a fresh version of an ad people are tired of. Each idea shows the numbers behind it. Approve it or press Not now, and she leaves it alone for three days. See Ideas, autopilot and tests.
- The daily note. A short email with yesterday's spend, what's running and what needs you. It's on by default; switch it off in Settings or with the link in the email.
- Alerts. Siren checks every two hours: spend against your caps, rejected ads, the ad account and its login, and your site tag. Anything that needs you shows under Alerts and in your email.
- Activity lists every change, who made it (you, Siren, the chat or an agent) and why.
Boost a post
Already posted something that did well? Boost lists your posts that passed 50 views, best first. One tap turns a post into a Meta ad with its own video or picture and caption, sent paused. No credits, because nothing new is made.
Other platforms
Meta, X and Reddit are open today. Google (with YouTube) and TikTok are built and open once each platform approves Siren's access. Until then their cards on Ad accounts say Coming soon. Your caps already cover every platform, so nothing changes for you the day one opens.
Who can change what
Owners and admins can connect accounts, set caps, make, send, turn on, pause and change budgets. Members see everything and change nothing. Siren never raises a cap: only you do, on the Ads page.
If you disconnect
Disconnecting removes Siren's access and the campaigns Siren mirrored. Campaigns already running on Meta keep running there until you pause them in Meta; the Ads page says so and asks before it disconnects. The Activity log stays.
More: Caps and money · Ideas, autopilot and tests · Sales tracking and audiences · Ads from an agent