How do I make a product launch video with AI?

Step by step

1. Start from your site, not a blank template. A tool that reads your site gets your logo, colours, fonts and product name right without you uploading them. On Siren this is the first step at mysiren.ai/launch.
2. Write one line about the launch. Say what is new and who it is for, the way you would tell a friend: "We just launched Acme, invoicing for freelancers. Recurring invoices send themselves." Add real numbers only if you have them.
3. Pick the style that fits the job. A launch on launch day wants something short and loud; an explainer for your homepage wants something calmer and longer. Watch a few and pick one.
4. Add your product screens. Real screenshots make the video yours. Upload two or three of the screens that show the new thing.
5. Render, check, post. Watch it once, fix the words if needed, and post it where your buyers are: X and LinkedIn for software, YouTube for search, TikTok for reach.

AI video generators that make footage from a prompt (Runway, Sora, Veo) are good at cinematic shots but struggle to show your exact logo and interface. Avatar tools (HeyGen, Synthesia) put a presenter on screen. For a software launch, motion graphics with your real screens usually read as more trustworthy.