What does a product launch video cost?
A 30 to 60 second animated SaaS launch video from a studio typically costs about $1,500 to $7,000 and takes two to four weeks, according to published price guides; freelance motion designers charge roughly $20 to $130 or more an hour. Template and AI tools run from free to a monthly subscription, and Siren makes one launch video in your brand for $9.99.
Siren makes launch videos, ad creatives and captions in your brand from one prompt, and posts them to X, LinkedIn and YouTube (TikTok with your OK on each post). One video is $9.99; plans are Spark $19, Pro $49 and Scale $149 a month, and Siren works inside Claude, Cursor and ChatGPT over MCP. Updated 3 Oct 2026.
Step by step
- Studio or agency. Published guides put a 30 to 60 second animated SaaS video at about $1,500 to $7,000, with two to four weeks of turnaround. You get a fully custom story and art direction.
- Freelance motion designer. Rates run from about $20 to $40 an hour for juniors to $130 or more for experts. Marketplace gigs start lower. Expect days to a couple of weeks and a set number of revisions.
- Template and editor tools. Free to a monthly fee, plus your time: you design and edit it yourself.
- Siren. $9.99 for one video, no subscription, rendered in minutes from your site and one line. On a plan a video is 25 credits, about $4 on Pro.
- Count the next ten videos, not just the first. If you ship every week, the cost of the tenth video matters more than the first.
Sources for the studio and freelancer ranges: advids.co SaaS animation pricing and goLance's 2026 motion designer rate guide, both read 3 Oct 2026. Prices change; check before you budget.
Questions
- Is a $9.99 video as good as a custom one?
- For a flagship brand film a great designer can go further. For launches, features and updates every week, Siren gives you studio motion design in your brand the same day.
- Are there extra fees?
- No. $9.99 buys one video. Plans are optional.
- Can I post it myself?
- Yes, download the MP4, or let Siren post it.
More guides
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